ConversionXL

MARCH 17, 2021

Companies experience a high churn rate because of bad product adoption. Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. MQL cost significantly increased. Conclusion.

B2B 150

B2B Sales Cycle Belgium IP 150

Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer. The earlier you figure this out the better, since it may require you to build your product differently.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

ConversionXL

NOVEMBER 5, 2020

Churn rate was high for a service that many organizations saw as a “nice to have.” Choose to expand vertically or horizontally. Starting as a productized digital PR service, we solved a single problem for a specific audience: getting martech companies featured in marketing blogs. Why this audience? Image source ).

PR 120

PR B2B Lean Audience 120

ReadWriteStart

MAY 24, 2018

Young and Yu realized quickly that a high churn rate plagues the digital marketing space. “A Automating the process and making it affordable for those who are serious about their brands but don’t have big budgets is expanding the company’s earliest audience base. Reinventing the Wheel .

Technical Review 115

Technical Review Technology Louisville Los Angeles 115

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest. the Untouched Vertical.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

andrewchenblog.com

JANUARY 28, 2010

Josh Kopelman of First Round Capital had a great tweet recently on this topic where he says: @ joshk : Too many freemium models have too much free and not enough mium As Josh notes, the key is to create the right mix of features to segment out the people who are willing to pay, but without alienating the users who make up your free audience.

CPA 51

CPA Retention Viral Acquisition 51