Audience Differentiation SMS Technical Review 
TechEmpower
JULY 24, 2023
At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. After all, that’s what tech innovation is all about. How will you differentiate from these? Do you have a custom algorithm or other technology? How do you measure success?
Duct Tape Marketing
NOVEMBER 10, 2022
In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?
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Duct Tape Marketing
NOVEMBER 17, 2022
Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Click on over and give us a review on iTunes, please! Marketing Podcast with Debbie Howard.
Duct Tape Marketing
JUNE 22, 2022
Click on over and give us a review on iTunes, please! I think that's the differentiator. Anytime that someone came to me with a manuscript to review as an editor, or maybe to revamp as a ghost writer, it was usually because they didn't have a clear idea of three things, right. Like this show? Duct Tape Transcript. That's right.
Up and Running
DECEMBER 6, 2021
Our skills and expertise go well beyond that, encompassing brand management, the art of persuasion, understanding nuanced audiences and channels, a genuine flair for language crafting and creative writing, and borderline-obsessive grammar knowledge.”. Fatiguing your audience. Lack of technology. Not tracking your results.
Duct Tape Marketing
APRIL 21, 2022
Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. But for small businesses — the changes have been revolutionary, often leveling the playing field and providing a way to reach their customers and new audiences in a low-cost, targeted, and personalized way.
Duct Tape Marketing
OCTOBER 26, 2022
In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. 14:38] I’ve noticed a number of the chat-related companies are really focused on driving people to SMS/text – where do you stand on that? [18:02]
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