TechEmpower
JULY 24, 2023
At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. After all, that’s what tech innovation is all about. How will you differentiate from these? Do you have a custom algorithm or other technology? How do you measure success?
Duct Tape Marketing
SEPTEMBER 29, 2021
Tapping Into The Power of SMS Marketing written by John Jantsch read more at Duct Tape Marketing. 4:51] How are you trying with lead for an ode to differentiate what you’re offering from chatbots? [6:06] 7:24] Can you explain what your technology experience looks like? [8:48] Marketing Podcast with Aaron Weiche.
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Duct Tape Marketing
NOVEMBER 17, 2022
Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Key Takeaway: A major challenge many businesses face is trying to find ways to differentiate and scale. Click on over and give us a review on iTunes, please! Marketing Podcast with Debbie Howard.
Up and Running
DECEMBER 6, 2021
If you’re looking for a way to differentiate your business in your space, expertly written copy is the way to do it. Make sure you’re taking a multichannel approach to staying in touch with customers — via email, SMS, Facebook, and your company newsletter, for example — and don’t overdo it on any single channel.
Duct Tape Marketing
OCTOBER 26, 2022
In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. 14:38] I’ve noticed a number of the chat-related companies are really focused on driving people to SMS/text – where do you stand on that? [18:02]
Duct Tape Marketing
NOVEMBER 10, 2022
In this episode, I talk with the CMO of Constant Contact, Laura Goldberg, about the state of email marketing, what effect channels like SMS are having, and how to utilize email effectively today to build trust across the generations who use it. 7:36] How is SMS as a preferred behavior channel now impacting your thinking as an email channel?
Start Up Blog
DECEMBER 30, 2013
I’ve been reviewing my notepad from 2013 and thought I’d share my insights into what’s changed and the big issues from my perspective in startups, business and technology. Technology is no longer a thing: It’s almost not worth mentioning now it is so ensconced in human life. A way of communicating.
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