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Elevating Your Business Profile: The Strategic Value of a PR Company

The Startup Magazine

For business owners seeking to elevate their company’s profile, engaging with a PR company can be a game-changing strategy. These experts specialize in crafting and conveying your business’s narrative to the right audience in the most effective manner. At its core, public relations is about storytelling.

PR 146
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Twiistup 6 Highlights

Both Sides of the Table

There was the usual cogent presentation by Brian Solis on the future of PR in which he implored us to get beyond the echo chamber of Silicon Valley and Techmeme and focus on staying on the radar screen of real America. I have seen Ian Rogers speak before and when he does he usually has the audience on the edge of their seats.

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[Review] Uprising

YoungUpstarts

From the Arab Spring, Occupy Wall Street , hand-crafted bamboo bikes to Pepsi’s “Refresh” Project , Goodson explains that citizens and companies alike are leveraging on the ease of starting any movement big or small through a mix of online social networks and offline gatherings. source of image ).

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Lean Marketing tips: business card as selling tool

crowdSPRING Blog

In the past year you have probably handed out and received literally hundreds of these tiny leaflets – an ongoing marketing effort that we don’t often think of as marketing. The exchanging of business cards id probably the most effective networking method there is.

Lean 112
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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. I’ve previously documented that early-on in IMVU’s life, we made the mistake of building an IM add-on product instead of a standalone network. Let me illustrate.