The Startup Magazine

JANUARY 22, 2024

For business owners seeking to elevate their company’s profile, engaging with a PR company can be a game-changing strategy. Amplifying Your Brand Message One of the primary roles of a PR firm is to amplify your brand’s message. Unlike direct marketing or sales efforts, the impact of PR can be less tangible.

PR 110

PR Public Relations Reputation B2C 110

Both Sides of the Table

AUGUST 3, 2009

There was the usual cogent presentation by Brian Solis on the future of PR in which he implored us to get beyond the echo chamber of Silicon Valley and Techmeme and focus on staying on the radar screen of real America. He displayed a deep mastering of the power of the Internet, direct marketing and Twitter to manage his business.

Silicon Valley 228

Silicon Valley Cofounder Hawaii Semantic 228

Up and Running

JUNE 22, 2016

After all, you never know when someone from your network of friends, acquaintances, or relatives will approach you for help, either for themselves or on behalf of someone they know. Join networks like the Rotary Club and Business Network International. See Also: 20 Networking Tips from a PR Expert.

Wyoming 80

Wyoming Networking Channel Direct Marketing 80

YoungUpstarts

MAY 24, 2012

From the Arab Spring, Occupy Wall Street , hand-crafted bamboo bikes to Pepsi’s “Refresh” Project , Goodson explains that citizens and companies alike are leveraging on the ease of starting any movement big or small through a mix of online social networks and offline gatherings. source of image ).

Social Media 145

Social Media Channel Curation PR 145

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. I’ve previously documented that early-on in IMVU’s life, we made the mistake of building an IM add-on product instead of a standalone network. Let me illustrate.

San Francisco 154

San Francisco Lean Metrics Design 154

Duct Tape Marketing

APRIL 24, 2012

Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.

Social Media 62

Social Media Public Relations SEO Lead Generation 62

crowdSPRING Blog

SEPTEMBER 25, 2011

In the past year you have probably handed out and received literally hundreds of these tiny leaflets – an ongoing marketing effort that we don’t often think of as marketing. The exchanging of business cards id probably the most effective networking method there is.

Lean 112

Lean Marketing Public Relations Small Business 112