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Small Business Marketing Insights for 2020

Duct Tape Marketing

But beyond that, the format appeals to the needs and sensibilities of a modern audience. Those are all things that I think you should have an internal resource to do, but the secret ingredient is to marry that with a strategic marketing partner. An interesting anecdote for you: I did a search the other day for a plumber in Kansas City.

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10 Reasons Podcast Guesting is the #1 Killer Content Marketing Tactic of All Time

Duct Tape Marketing

Ever since Google started dropping algorithmic bombs around 2011 (think Panda, Penguin, and so on), SEO industry behavior has changed. Most SEO services have moved back onshore and “real” SEO is now an integrated part of holistic marketing. Dwell time has been a hot SEO topic for the last year or so. Increased dwell time.

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Why Reviews Are More Important Than Ever for Local Search

Duct Tape Marketing

Traditional SEO tactics can get you to the top of search engine results pages, but online reviews will help you seal the deal. In essence, online reviews are modern day referrals, so having a plethora of them readily available for your audience to see is a great way to stand out from your competitors. Don’t panic over negative reviews.

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25 Marketers Share Awesome Social Analytics Tools For 2016

Brandanew

In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. Are you reaching the right audience? Tool 4: Buffer.

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Transcript of When and How to Sell Your Business

Duct Tape Marketing

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO.

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Transcript of Secrets to Finishing What You Start

Duct Tape Marketing

And I have four daughters, and I actually used to write a column for the local paper, the Kansas City Star, and it was just kind of supposed to be funny parent-kid stuff. And it was super small, and I was bummed out and my partner said hey remember it’s always 4%. Like it’s still the one that like man, I love email.