Duct Tape Marketing

JUNE 8, 2017

How to Increase PPC CTR with These Quick Tips written by Guest Post read more at Duct Tape Marketing. Being a digital marketer, you keep hearing about CTR and also know that it holds utmost importance in digital marketing especially when it comes to PPC. Use Negative Keywords. Add Sitelink Extension.

PPC 53

PPC Matching Search Conversion 53

Software By Rob

JANUARY 12, 2010

It’s completely un-targeted (unless your niche market is other startups) and you have no relationship with that audience. No amount of optimization is going to make this traffic turn into gold unless your target market is people who are interested in tech startups. 9 gives way to other PPC SE’s like Bing and Yahoo?

Software Review 55

Software Review Marketing Startup PPC 55

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

MARCH 10, 2017

However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Generally, you’ll want to start by testing to variations on a small portion of your audience. A big problem email marketers encounter is inconclusive tests… Image Source.

Email 93

Email Campaign Audience Mobile 93