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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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How Hashtags Can Supercharge Small Business Marketing

YoungUpstarts

Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy. What is hashtag marketing? Hashtag marketing is the practice of using hashtags strategically to help your content reach your intended audience. What is a hashtag and how do you use it?

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Why Some Startups Win

Steve Blank

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. Why Do You Work Here? Titles Are Not Your Job.

Startup 310
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The Secret Sauce Of Start-Up Success

YoungUpstarts

Identify a Large Total Addressable Market. Many businesses don’t spend enough time thinking through the market that they potentially could address. What can I learn from adjacent markets that will help me? Can a competitor’s product name be easily substituted for my company’s brand?

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How To Rebrand & Re-Market Your Ecommerce Site For The Summer

YoungUpstarts

Here’s how to rebrand and re-marketing your ecommerce site for summertime sales. Just make sure the design elements you include matches with your product offerings in some way. Keep Your Marketing Sunny & Fresh. This brings us to our next tip, keeping your marketing sunny and fresh. Redesign with Summer in Mind.

eCommerce 100
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How Hashtags Can Help You Improve Your Small Business Marketing

crowdSPRING Blog

But using hashtags effectively, especially for business marketing, means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy.