Audience Metrics Product Name Software Review 
Occam's Razor
OCTOBER 21, 2013
If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. And of course our Acquisition, Behavior, Outcome metrics. See Page Value there?
ConversionXL
NOVEMBER 11, 2015
Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. The dashboard is just a plain list of tests on a white background.
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ConversionXL
APRIL 23, 2019
When Amazon sends you an email with a product promotion, that’s motivation and a trigger. People click on the link and get to the product page. They read the copy and reviews, and look at the picture , all of which increase motivation. Metrics to keep in mind: Average transaction value; Average quantity per transaction.
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The foundational elements of the framework are the consideration stages and the audience in each stage. There are some audiences who exhibit that behavior.
ConversionXL
FEBRUARY 24, 2014
How Amazon does it: When Amazon sends you an email with a product promotion – that’s motivation AND a trigger. People click on the link, and get to the product page. They read the copy, reviews, look at picture = more motivation. Metrics to keep in mind here: Average transaction value. What about ability?
ConversionXL
MARCH 10, 2017
However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Test your subject lines and measure the right metric. Generally, you’ll want to start by testing to variations on a small portion of your audience. Research your audience’s voice.
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