Steve Blank
MARCH 15, 2017
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and customer discovery findings. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The same was true for the Product Marketing group. I couldn’t care less about those.
ConversionXL
MARCH 10, 2017
However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. Test your subject lines and measure the right metric. Generally, you’ll want to start by testing to variations on a small portion of your audience. Research your audience’s voice.
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ConversionXL
APRIL 23, 2019
Metrics to keep in mind: Average transaction value; Average quantity per transaction. Control: It’s easy to make changes, like updating the quantity or removing products. Note that if your audience is not tech savvy, they might not know what SSL or HTTPS are, so speak in plain terms. Store credit cards in your system.
Occam's Razor
OCTOBER 21, 2013
If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. And of course our Acquisition, Behavior, Outcome metrics. See Page Value there?
Steve Blank
APRIL 9, 2009
competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The same was true for the Product Marketing group. I couldn’t care less about those.
ConversionXL
FEBRUARY 24, 2014
Metrics to keep in mind here: Average transaction value. Control: it’s easy to make changes (update quantity, remove products). Asos has a good take on the cart page: What they get right: Product photos. Product name & price. Average quantity per transaction. Show the kind of payments they accept.
Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The foundational elements of the framework are the consideration stages and the audience in each stage. There are some audiences who exhibit that behavior.
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