Remove Audio Remove Distribution Remove Sales Remove Syndication
article thumbnail

The Evolution Of The Podcast

Duct Tape Marketing

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. In this episode of the Duct Tape Marketing Podcast , I interview Todd Cochrane.

Audio 64
article thumbnail

Podcast Strategy: A Roadmap for Businesses

ConversionXL

Podcasting can drive traffic to a website, which, in turn, can generate leads or sales. Once objectives are identified and prioritized, your podcasting plan should outline strategies and tactics, which include format, frequency, duration, host/s, point of view, guests, research, syndication, and marketing. Podcast distribution.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Overclocking Content: How To Get More From What You Already Create

Entrepreneurs-Journey.com by Yaro Starak

When I say multimedia, I mean the use of different modalities of content, tapping into the trinity of text, audio and video. Frank Kern was one of the first online marketers I heard stress the need for content in video, audio and text. When I study, my preferred modality is audio. How Best Do You Learn? His justification?

Audio 73
article thumbnail

How I Podcast and Why I Think You Should

Duct Tape Marketing

If you’re not listening to podcasts, or better yet, producing your own audio content, you better reconsider. Back then, podcasting was new, iTunes had just burst onto the scene and an army of podcasters embraced this new RSS driven way to syndicate content. John Jantsch talks about podcasting. My personal listening list.

RSS 70
article thumbnail

7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. From this small addition to each page, Amazon generates over a third of sales on its platform.

B2B 129
article thumbnail

Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

And it worked great for the audio book, too, because then I didn’t have to do the whole thing by myself. We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. Robert, you take this one.

Cost 37
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

I previously posted a detailed presentation with sales technology tools useful for B2B sales. Many VC funds rely on general-purpose CRM and sales funnel solutions like Copper , Pipedrive, Salesforce , Streak , and ZenDesk. Skype and Zoom are useful for video/audio conferences. She is a model for us all!