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The Strategy Behind Building A Thriving Online Community For Your Brand

Duct Tape Marketing

Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] 10:42] What are the benefits of a B2B company growing a community? [12:41] 15:00] Should you be curating members for a community? [20:25]

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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

It’s all about curating the best 10 and if you just put out the 50th best, you’re going to be in 50th place in Google, but if you work the extra mile to make the best, you have a shot of hitting number one. You’d go look at a website and you’d look at the source code and you’d go what is all this stuff?

SEO 58
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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

That B2B sales are built on relationships. People trust user reviews because they have experienced the product or service. Curate the right items and allow the customer’s impulses to do the work. B2B buyers engage in an average of 27 interactions with a vendor before making a purchase decision, Forrester research shows.

B2B 129
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How to Survive “The Amazon Effect” as a Small Ecommerce Business Owner

Up and Running

We often hear about them being empowered to impact change and set offline expectations due to what they experience on the site, and this is somewhat true. So, people who are using Amazon each day to determine the products they want are almost always drilling down further based on customer reviews and shipping speeds.

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Digital Design & User Experience Best Practices: Happiness + Profits!

Occam's Razor

From B2C to B2B. Empower customer reviews that are actually helpful. B2C sites like Travelocity and Fry's have not cornered the market on this. If the mobile phone did not have a back-button hard-coded into the hardware perhaps I would try to read the. Empower customer reviews that are actually helpful.

Design 150
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Think Like A Marketer, Sell Like a Superstar [WEBINAR]

Up and Running

Obviously, we want to have repeat business, but instead of waiting for the phone to ring for that, what are we doing to make sure that we’re cross-selling and holding events, and maybe reviewing results to make sure that the customer actually got the result promised? Or, you know, give us a review.” Twitter Giveaway].

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

For example, person #1 is searching for “the best social media software for automation.” For example, Act-On’s ad appears for the search term “marketing automation software.” According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers.

Customer 140