How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery
Steve Blank
NOVEMBER 4, 2021
Anthony Ulwick and Ted Thayer of Strategyn have a set of unique and valuable insights: Rather than defining markets as existing, adjacent or new markets – or by verticals, technology, demographics, et al. Others define markets around verticals, e.g. the financial services market or the healthcare market.
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