Duct Tape Marketing
DECEMBER 1, 2022
So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. , Because so often John, like the bar is super low, especially in the B2B space, at the B2B forum, at the marketing process, B2B forum, a couple of weeks ago, I, I shared this, this exact problem.
Duct Tape Marketing
NOVEMBER 3, 2017
Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. People are researching companies using online search more and more: Less than 30% of customers want to talk to a salesperson to learn more about a product, while over 60% use a search engine to learn more about it.
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www.rocketwatcher.com
NOVEMBER 8, 2010
Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.
ConversionXL
MARCH 10, 2017
So, forget about best practices you’ve read in blog posts, pitch your craziest ideas and test everything… Amelia Showalter , Pantheon Analytics: “We were so bad at predicting what would win that it only reinforced the need to constantly keep testing. What are their favourite products or what features are they yet to use?
Occam's Razor
JULY 22, 2013
Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 Go, win big.
ConversionXL
NOVEMBER 11, 2015
Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”
www.rocketwatcher.com
DECEMBER 5, 2011
But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). That might be tricky if your name is Ubbnoxx.us. Great post.
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