Remove B2B Remove Community Remove Sales Cycle Remove Technology
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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. Sales cycle length increased. So what does it take?

B2B 150
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. I was knowledgeable about the product before ever communicating with the company.

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The Consumerisation of Enterprise IT is now the Standard

VC Cafe

“Students of the Innovator’s Dilemma know that a new technology starts out being just “good enough.” The consumerisation of enterprise was a big investment trend in 2011-2012. “Toys” are new startups attacking a narrow or unattractive segment of the market. .

B2B 167
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Looking for your summer internship? Look no further.

Austin Startup

Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management. This cutting edge technology reads thousands of manuscripts in minutes and analyzes hundreds of key attributes. The Clubhouse is Now On-Demand | Partake.

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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Most B2B buyers know this. Bonus points if you can create a community that brings them together.

PR 120
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Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

That is because good sales people are very expensive and means that you have to maximise the use of your sales team’s time, making everyone a productivity ninja. As you could have guessed, technology comes to the rescue. The length of a sales cycle varies between products and some times can be excruciatingly long.

Sales 60
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9 Account-based Marketing Case Studies

ConversionXL

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Results of iRidium’s ABM efforts. The result?

Marketing 105