YoungUpstarts

MARCH 25, 2019

Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared more toward paid search, and SEO is used to drive website traffic through keywords and linking. SEM for Beginners.

SEM 113

SEM SEO PPC Marketing 113

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook. I use Diigo , a social bookmarking tool, to keep a record of useful websites.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

OCTOBER 15, 2015

How it affects you and how to use it: If your first encounter with A/B testing is a button color change that increased conversions (that’s your anchor), you’ll be less likely to try other A/B tests, especially radical redesigns. Conversely, the more people talk about your site in a negative way, the less likely they are to purchase from you.

Conversion 48

Conversion PPC Design Social Bookmarking 48