searchengineland.com

MAY 30, 2012

B2B Search Marketing. Enterprise Web Analytics in the Facebook Era. I wouldn’t expect anyone to do their job without access to the Web, so why on earth would I conduct an interview devoid of a computer and Web connection? PRO Guides. Search Week Newsletter. Search Month Newsletter. News & Features. All Columns.

SEO 54

SEO SEM Social Media Search 54

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). This is the standard attribution model in all web analytics tools. It is not possible to force people down that path!

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

SEPTEMBER 30, 2020

Even on one device, a cross-browser experience completely ruins web and marketing analytics as we know it now. As a B2B business, we’ve struggled with this problem for a long time. The goal of predictive attribution is to improve the overall CPA/ROAS of the whole marketing mix, not a specific channel or campaign.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Tools used: JIRA, SiteSpect, Apptimize, Adobe Analytics, Amazon Web Services. Web forms are often the last and most important mile in a long journey. Who is the B2B buyer? Persona-based stuff is really interesting for B2B. Preferences, intents, etc.

San Antonio 86

San Antonio Metrics B2B Analytics 86