B2B Customer Development Product Development Sales 
YoungUpstarts
NOVEMBER 20, 2013
by Dan Adams , president of Advanced Industrial Marketing and author of “ New Product Blueprinting: The Handbook for B2B Organic Growth “ Right now our economy and our nation feel anything but business-friendly. When the Venn diagram circles of ‘Happy Customer’ and ‘Happy Boss’ come together, everyone’s happy!
Steve Blank
NOVEMBER 5, 2009
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
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YoungUpstarts
OCTOBER 10, 2012
Talented product developers. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. This has resulted in dramatic increases in sales. Highly trained salespeople.
conversionxl.com
SEPTEMBER 10, 2013
It’s Not a Conversion Problem, It’s a Customer Development Problem. Not because they have a conversion problem but because they never really nail the product or how to market it. This is a customer development problem. So What is Customer Development? Extra Lucrative Conversion Advice.
ConversionXL
JULY 3, 2014
Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development. JC Penney’s went from a sales model based on constant coupons and markdowns to “everyday low prices.”
Steve Blank
NOVEMBER 4, 2021
Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.
ConversionXL
SEPTEMBER 10, 2012
The data you need to know depends on the product and whether you have a B2B or B2C business. “ There are no facts inside your building, so get outside ,” is one of the mantras of Steve Blank , the father of customer development and author of The Startup Owner’s Manual. Relevancy leads to sales.
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