B2B Customer Product Name Reference 
Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. customers, revenue, etc.). Plus, the domain name was available!
ConversionXL
MARCH 10, 2017
Here’s a basic process you can follow to get to the heart of your audience’s voice… Run customer and lead surveys. Focus on open-ended questions that’ll give you insight into: who they are, what words and phrases they use, and how they really feel about your brand / product. Schedule 1-on-1 customer interviews.
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ConversionXL
NOVEMBER 11, 2015
You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. Adobe may not even talk with customers to answer deeper questions – instead explaining that consulting time may need to be purchased to answer the question.
Duct Tape Marketing
NOVEMBER 3, 2017
Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. People are researching companies using online search more and more: Less than 30% of customers want to talk to a salesperson to learn more about a product, while over 60% use a search engine to learn more about it.
www.rocketwatcher.com
DECEMBER 5, 2011
But name your startup John Smith and Associates and you’ve got yourself a problem. I’ve never named a company but I’ve named products a handful of times with decidedly mixed results (See my post on product naming here ). 7 Startup Customer Discovery Questions. Name ( required ).
Duct Tape Marketing
DECEMBER 1, 2022
17:56] Would it be safe to say that if you are going to try to decide on a direction to go, the voice of the customer is always the best direction to go in? [19:30] There were some references that just don't really apply anymore. So yeah, pulling in the voice of the customer, I think is, um, is key. (18:36):
www.rocketwatcher.com
NOVEMBER 8, 2010
Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.
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