techcrunch.com

MARCH 8, 2012

My experience: I exited my last company, an award-winning B2B telecoms operator, and knew that I wanted to build a SaaS product. But you’ll quickly learn that all developers are not the same, and there’s a range of skills: front-end, back-end, UI, UX, design, etc. New York City. Austin, Texas. Disrupt NY 2012. Gift Guide.

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. Innocent: Passionate Copy and Heart-warming Visual Design. ~ There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Innocent: Passionate Copy and Heart-warming Visual Design. We are surrounded by incredible digital experiences. So I abandon.

Web 164

Web Design Marketing Security 164

mashable.com

NOVEMBER 4, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Dev & Design Mashable on Facebook Join Us! Genetify gives you a JavaScript library for conducting A/B tests on your site’s CSS, HTML and JavaScript variables. What is A/B Testing, Exactly?

Developer 73

Developer Software Review PHP Social Media 73

ConversionXL

DECEMBER 9, 2013

It’s also long been recognized that Atmospheric Marketing - or ”the effort to design buying environments to produce specific emotional effects in the buyer that enhance purchase probability” – has been an effective way of increase purchases for physical retail locations. Emotional Design Influences Sales.

Sales 126

Sales B2B Campaign Video 126

Occam's Razor

JANUARY 9, 2012

Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented). Don't brush off Twitter or Google+ because you are B2B or A2K.

Marketing 140

Marketing Analytics Web Channel 140

alexpoole.info

AUGUST 14, 2012

User experience design and research. Case study: Icon design. Back in 1998 when Times New Roman was still widely used on the web, my then boss made sure we always designed our web sites with Arial, as she hated the look of serif fonts on the web. Alex Poole. Site français. Skip to content. Deliverables. Applications.

Technical Review 85

Technical Review Software Review Design Web 85

mashable.com

OCTOBER 5, 2012

Jobs Events Try Our New Social News App Welcome to Mashable! Cezary Pietrzak is a New York-based creative marketer and growth strategist. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Latest Startups News.

Naming 84

Naming Startup Social Media RSS 84