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Why Your Startup's Name Matters

mashable.com

Cezary Pietrzak is a New York-based creative marketer and growth strategist. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Founded in 2005, Mashable is headquartered in New York City with an office in San Francisco.

Naming 84
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The Trouble With Non-tech Cofounders | TechCrunch

techcrunch.com

My experience: I exited my last company, an award-winning B2B telecoms operator, and knew that I wanted to build a SaaS product. It was easier for me, I’ve always been a geek, as a kid I was coding in BASIC, and I wrote the html for my very first business’s website by hand. New York City. Austin, Texas. Disrupt NY 2012.

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7 A/B Testing Resources for Startups and Solo Developers

mashable.com

Genetify gives you a JavaScript library for conducting A/B tests on your site’s CSS, HTML and JavaScript variables. Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. Web UI Designer/Developer (HTML/CSS). OpenTable Seated 15.4

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Is Emotion Necessary To Make More Sales?

ConversionXL

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Yeah, But Does More Emotion Work For B2B? We have a lot of ground to cover, so let’s jump right in. image source.

Sales 126
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The 2015 Digital Marketing Rule Book. Change or Perish.

Occam's Razor

Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented). Don't brush off Twitter or Google+ because you are B2B or A2K.

Marketing 140
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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Bonus: If you want another example of a great top-tier store that does digital really well, check out Barneys New York. And it is as if html has not been invented. I love the social nature of sharing playlists. You want a premium price?

Web 164
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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

New York: Watson-Guptill Publishers. I was right, the html that I tried to embed was stripped out. Comment You may use these HTML tags and attributes: Search for: Research. Typography for children: serif or sans? Department of Typography & Graphic Communication, The University of Reading [Online] [link]. White, J.V.