B2B eCommerce PPC Programming 
Duct Tape Marketing
APRIL 14, 2022
So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So there was always the affiliate program and then all this other and business development, I think now it's all coming under one roof under one platform. You get me the sale.
Occam's Razor
JANUARY 20, 2010
We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!).
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Occam's Razor
JULY 22, 2013
My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). The answer to that question has such an incredible impact on the execution strategy of that marketing program. Don't jump. Oh, that makes sense.
Duct Tape Marketing
MAY 4, 2016
If most of your clients are generated by way of referral, then by golly start there, build multiple referral programs and look to use channels such as partnering and content to amplify how you get referrals. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Further Reading.
ConversionXL
OCTOBER 4, 2021
Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ]. Image source.
Occam's Razor
AUGUST 12, 2013
Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? You should not treat your marketing optimization program with the same level of outcome optimization that is applied to five-year-olds. But show the actual report.
Occam's Razor
APRIL 21, 2014
But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. You are welcome to consider my book Web Analytics 2.0
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