Duct Tape Marketing

FEBRUARY 27, 2020

So I actually got involved being a music pastor at a church in Georgia. John Jantsch: So I got to know, what’s in the name? So, in full disclosure, you mentioned about your name, Duct Tape Marketing, when you and I were offline a second ago. My daughter helped me name it. Lance Cummins: I got a real job.

Audio 57

Audio Boston Video HTML 57

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48

B2B Web Design B2C 48