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Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

John Jantsch: So I got to know, what’s in the name? So, in full disclosure, you mentioned about your name, Duct Tape Marketing, when you and I were offline a second ago. So I actually named my company … You’re going to laugh at me now … Nearly Freelance, because you know, my name’s Lance.

Audio 57
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Unlocking the Power of Data: Transforming Metrics into Actionable Insights

Duct Tape Marketing

I want to benchmark my customers, something of that nature, Peter Caputa (19:07): Especially Speaker 1 (00:13): John Jantsch (19:08): B2b, obviously, Peter Caputa (19:09): We're coming up, we're just short of about a hundred partnerships, which is what we call them, where other companies decided to say, I want to build a benchmark on my own.

Metrics 75
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

B2B: Business Media. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. First Name. Company Name. * B2B Publishing. Mix of B2B and Consumer Pubilshing. Pennsylvania. Pennsylvania. Featured Jobs.

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. Poor customer service : A report by Forrester revealed that 23% of B2B CMOs view improving customer experience as a top-three objective. What should you apologize for?

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). B2B Affiliate Programs Look a Little Different. Image Source.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

NAME Comcast. NAME Verizon Communications. NAME Yahoo. NAME Shikhar Ghosh. NAME Toby Stuart. NAME Daniel Dreymann. NAME Charles Holloway. NAME David Cowan. Business Services (B2B). Domain Name/Basic Site. Pennsylvania. Pennsylvania. Why use your real name?