The Equity Kicker

FEBRUARY 6, 2012

In Conversocial’s case they published a series of white papers and case studies , maintain an active blog , and are active on Twitter and Facebook. The research for the third paper was outsourced to a Professor at New York University and got picked up more widely – including in the Financial Times.

Leadership 117

Leadership Marketing PR Social Media 117

ConversionXL

MAY 27, 2022

In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. As Ramli John notes: “If you’re a real estate agent in New York, you want to be building content showing you really know real estate in New York.

Demand 91

Demand Lead Generation PPC Leadership 91

YoungUpstarts

JULY 1, 2015

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. To succeed, companies need to build a content factory and operate like media/content companies (eg Wikipedia, New York Times, Mashable, etc). a) SEO in a Nutshell.

Software Review 100

Software Review Marketing Social Media B2B 100

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Here are a few things that are different with b2b.

Analytics 90

Analytics Search SEO Metrics 90

Duct Tape Marketing

AUGUST 29, 2013

As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation. Their thesis is that content marketing provides the B2B buyer with information that will help make them smarter in making the best decision.

Demand 65

Demand Tampa Marketing B2B 65