ConversionXL

MAY 27, 2022

As Ramli John notes: “If you’re a real estate agent in New York, you want to be building content showing you really know real estate in New York. Why would I buy real estate from someone who doesn’t know New York?”. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable.

Demand 91

Demand Lead Generation PPC Leadership 91

YoungUpstarts

JULY 1, 2015

To succeed, companies need to build a content factory and operate like media/content companies (eg Wikipedia, New York Times, Mashable, etc). White papers – five to seven page papers that educate marketplace on trends and challenges. Let us go through each in turn. a) SEO in a Nutshell.

Software Review 100

Software Review Marketing Social Media B2B 100

The Equity Kicker

FEBRUARY 6, 2012

In Conversocial’s case they published a series of white papers and case studies , maintain an active blog , and are active on Twitter and Facebook. The research for the third paper was outsourced to a Professor at New York University and got picked up more widely – including in the Financial Times.

Leadership 117

Leadership Marketing PR Social Media 117

Duct Tape Marketing

AUGUST 29, 2013

Marketo uses a portfolio of content that includes articles, white papers, brochures, case studies, product data sheets, resource libraries, presentations, videos, and even more advanced content such as eBooks, podcasts, webinars, workbooks, and online courses. 67% say content targeted to their job function is more valuable.

Demand 65

Demand Tampa Marketing B2B 65

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90