YoungUpstarts
JULY 1, 2015
Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. To succeed, companies need to build a content factory and operate like media/content companies (eg Wikipedia, New York Times, Mashable, etc).
Duct Tape Marketing
DECEMBER 1, 2022
So what signals are you sending to an audience when they read your white paper or when they read your blog post mm-hmm. , Because so often John, like the bar is super low, especially in the B2B space, at the B2B forum, at the marketing process, B2B forum, a couple of weeks ago, I, I shared this, this exact problem.
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The Equity Kicker
FEBRUARY 6, 2012
In Conversocial’s case they published a series of white papers and case studies , maintain an active blog , and are active on Twitter and Facebook. The research for the third paper was outsourced to a Professor at New York University and got picked up more widely – including in the Financial Times.
Duct Tape Marketing
AUGUST 29, 2013
As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation. Their thesis is that content marketing provides the B2B buyer with information that will help make them smarter in making the best decision.
ConversionXL
MAY 27, 2022
In his CXL B2B demand generation course , ProductLed’s Ramli John recommends answering the following questions to get a clear idea of which approach makes sense: 1. As Ramli John notes: “If you’re a real estate agent in New York, you want to be building content showing you really know real estate in New York.
Occam's Razor
JANUARY 20, 2010
I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Here are a few things that are different with b2b.
www.foliomag.com
JULY 31, 2012
B2B: Business Media. White Papers. B2B Publishing. Mix of B2B and Consumer Pubilshing. New Hampshire. New Jersey. New Mexico. New Hampshire. New Jersey. New Mexico. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit. City & Regionals. CMS Insights.
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