Duct Tape Marketing

APRIL 11, 2022

In a recent survey of 2,000 business owners by Texas Tech, 83% of the respondents claimed that they have a business that they love so much that they'd recommend it to others, yet 29% do so. Shorten the sales cycle A strong referral program can significantly shorten the sales cycle.

Programming 95

Programming Small Business Advisory Board B2B 95

Berkonomics

NOVEMBER 28, 2013

Just to be up front, as an investor, I am allergic to companies which rely on making potentially huge sales to corporate clients. The great advantage of the B2B market is the potentially huge size of revenues from just one sale. He is an active angel investor, and he manages several angel funds in Texas. Starting up'

Houston 85

Houston B2B Sales Cycle Angel Investor 85

Duct Tape Marketing

NOVEMBER 3, 2021

Key Takeaway: In a recent Texas Tech Survey, out of 2000 consumers, 89% of them claimed they had a business that they loved enough that they would gladly recommend — only 29% of them actually did it. And then finally, I think most businesses, particularly in the B2B world, uh, can and should create what I call a referral mastermind.

Technical Review 101

Technical Review Networking Texas Forecast 101

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Longer decision cycle.

San Antonio 86

San Antonio Metrics B2B Analytics 86