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Referral Programs: A Guide for Small Business

Duct Tape Marketing

In a recent survey of 2,000 business owners by Texas Tech, 83% of the respondents claimed that they have a business that they love so much that they'd recommend it to others, yet 29% do so. Shorten the sales cycle A strong referral program can significantly shorten the sales cycle.

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Big corporations are just slow to act.

Berkonomics

Just to be up front, as an investor, I am allergic to companies which rely on making potentially huge sales to corporate clients. The great advantage of the B2B market is the potentially huge size of revenues from just one sale. He is an active angel investor, and he manages several angel funds in Texas. Starting up'

Houston 85
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7 Approaches To Help You Generate More Referrals

Duct Tape Marketing

Key Takeaway: In a recent Texas Tech Survey, out of 2000 consumers, 89% of them claimed they had a business that they loved enough that they would gladly recommend — only 29% of them actually did it. And then finally, I think most businesses, particularly in the B2B world, uh, can and should create what I call a referral mastermind.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Longer decision cycle.