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Why Investing in the Everyday Economy Isn’t Just a Consumer Strategy

View from Seed

We dove deep into how this investment thesis extends to major verticals of consumer spending like entertainment , clothing , and home. Through all of those posts, we’ve received one common question from founders: Are all Everyday Economy startups consumer-facing? The answer is no. Let me explain. 1) Enabling Layers.

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How we can improve the odds of finding unicorns

Version One Ventures

It was my first day at Version One when I realized that finding “ VC-fundable ” startups would not be easy. With nearly 30,000 startups on AngelList , there’s a lot to sort through. This makes it laboriously difficult to identify rising stars and make comparisons within a specific vertical. Vertical SaaS.

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How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery

Steve Blank

Modern entrepreneurship began at the turn of the 21 st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. Here’s their description of why and how.

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Raising Money Using Customer Development

Steve Blank

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. The goal of their startup in this stage becomes “getting funded.”

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Scaling is Hard, Case Study: TripAdvisor

Seeing Both Sides

TripAdvisor may be one of the most fascinating companies I know and so I was excited to dig into their business model as part of my series on scaling. TripAdvisor is more of a classic consumer Internet success story, but with even more powerful network effects and an amazing business model. Really hard. Magical, really.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

See Bessemer Venture Partners’ A comprehensive guide to security for startups. Data companies focused on early-stage startups include Aingel , fundsUP , Preseries , PredictLeads , and Sploda. For more on gathering data and using it to assess companies, see How to Assess Startups Using Machine Learning. 2) Market .

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8 strategic hacks for building marketplace liquidity

The Next Web

This is in part because these businesses are unencumbered by legacy constraints that had previously been hardwired into the companies and industries these startups are trying to disrupt. One such business model is the “online marketplace,” an entirely new business category not possible (at scale) before the Internet.

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