Remove B2C Remove Campaign Remove Founder Remove Sales Cycle
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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. NVV: Lots of marketers are under pressure to come in and generate demand right away, whether because sales is asking for leads or founders are demanding PR or user growth. Where do you start?

Marketing 120
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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. SkimKing SocialMatters.ai

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Marketing Automation: Solving Problems At The Push Of A Button

YoungUpstarts

by Alex Miller, Co-founder of PosiRank . Marketers hope to disseminate information and inspire sales. For example, IFTTT (if this then that) allows marketers to create ‘recipes,’ combining platforms to influence a general or specific campaign. Alex Miller, Co-founder of PosiRank , loves to talk business. Blackhat SEO.

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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. It wasn’t quite a flip from B2C to B2B, but it was close. But they’re not the only ones warning against complacency: .

Demand 101
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Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Online chat. Another way connect with customers is online chat.

Sales 60
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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via Here’s an example from the 2012 Obama campaign… Image Source. via Bloomberg).

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