ConversionXL

OCTOBER 8, 2021

Therefore, you need to attribute revenue by their monthly cohorts rather than when they converted in order to properly measure ROAS. Here’s how you calculate LTV: [ARPC (Average Revenue Per Customer in a Month) X Gross Margin] / MRR Churn Rate. You’ll find examples of using both customer and MRR churn rates.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

David Teten

DECEMBER 3, 2019

I use Google Drive to host my conference presentations , which are all embedded at teten.com. I previously posted a detailed presentation with sales technology tools useful for B2B sales. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

NOVEMBER 15, 2016

Reducing churn rate. visit → sale (better indicator of revenue, but this increases the duration of the test). visit → active user (according to Stephen’s presentation, this is the best value one usually). Expansion MRR: Expanded revenue from existing customers, usually from upsells and cross-sells.

Conversion 48

Conversion Churn Rate Retention Metrics 48

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48