Remove B2C Remove Conversion Remove Revenue Remove Sweat Equity
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So you think you’re ready for a pivot

Austin Startup

We made it from nothing, built it up with sweat equity, do everything in our means to make this thing grow, and wait to see what happens. As the ramp up continued, we realized that a B2C to B2B pivot would require an overhaul of our current operating practices, how we talked about ourselves, and and a completely new set of customers.

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Startups: It’s not Thelma & Louise

Austin Startup

Even though most of this message was already drafted, we also had a Hail Mary of a final acquisition conversation that closed the following morning. The Whole Enchilada For those of you interested in more than The Skinny, keep reading… Countless conversations have been had with key users, customers, advisors, mentors, family and friends.

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

So in this context go back to your page report (from step 1 where you applied the organic segment) and look at the $Index [which is: (goal value + e-commerce revenue) / unique views of the page you are analyzing]. But if you are willing to put in a little bit of sweat equity then you'll stand miles apart from your SEO competitors.