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Startups: It’s not Thelma & Louise

Austin Startup

You might notice what’s not on that list above: revenue, investors. No revenue isn’t always a problem for venture-style businesses; no investors + no revenue = challenges for most founders without tremendous self-funding. swing for the fences category-building B2C software capital?—?wasn’t

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So you think you’re ready for a pivot

Austin Startup

We made it from nothing, built it up with sweat equity, do everything in our means to make this thing grow, and wait to see what happens. As the ramp up continued, we realized that a B2C to B2B pivot would require an overhaul of our current operating practices, how we talked about ourselves, and and a completely new set of customers.

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

So in this context go back to your page report (from step 1 where you applied the organic segment) and look at the $Index [which is: (goal value + e-commerce revenue) / unique views of the page you are analyzing]. But if you are willing to put in a little bit of sweat equity then you'll stand miles apart from your SEO competitors.