Is Your SaaS Go-to-Market Strategy Tsunami-Proof?
ConversionXL
SEPTEMBER 20, 2018
This isn’t limited to the B2C space. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). The sales-led GtM strategy.
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