ConversionXL

FEBRUARY 3, 2017

According to the benchmark report, most affiliates work in the B2C space (79.45%). Email Marketing – 37.85%. PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. Email Marketing. CPA / Sub-Affiliate. Still, they are active in the B2B space as well (20.55%).

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

OCTOBER 30, 2021

What emails did they click through? Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. Generating awareness through PPC.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 12, 2017

It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. E.g. Message match / headline match from PPC ad to landing page. This works on email, too. Good email copy needs to stop a busy person from doing whatever they were doing before. No data?

San Antonio 86

San Antonio Metrics B2B Analytics 86