The Startup Magazine

OCTOBER 14, 2021

Richard Lavina, CPA, Co-Founder and CEO of Taxfyle. TSM: Describe Taxfyle’s product or service in 10 words or less: Richard: Taxfyle is a Service-with-a-Software company that matches taxpayers with licensed CPAs and Enrolled Agents. TSM: With a bit more detail, what does Taxfyle do? TSM: What inspired you to start Taxfyle?

CPA 141

CPA Founder Vertical Cofounder 141

ConversionXL

FEBRUARY 3, 2017

MonetizePros explains the benefits of affiliate networks well… To over-simplify, the network exists to: Match up merchants and affiliates; Handle the administrative aspects of an affiliate-merchant relationship; Protect affiliates. According to the benchmark report, most affiliates work in the B2C space (79.45%). Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Field length should match estimated text size. Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Preferences, intents, etc. Action-level personalization.

San Antonio 86

San Antonio Metrics B2B Analytics 86