article thumbnail

The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C.

article thumbnail

The high road to building an enterprise SaaS company

The Next Web

Developing an enterprise-grade SaaS product is not easy. The keys are maintaining capital efficiency, launching early versions to the SMB market and constantly applying customer development methods. This story continues at The Next Web. And more importantly, B2B companies. Design & Dev Entrepreneur Analysis and Opinion'

B2C 132
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team. And they’re just getting started. Congratulations.

article thumbnail

The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

The response so far has been nothing short of overwhelming, and I want to especially thank those of you who participated in the survey and customer validation exercise that helped shape this event. We attempted to use Waterfall and market ourselves as B2C. The Lean Startup Intensive is tomorrow at Web 2.0. It was a disaster.

Lean 60
article thumbnail

Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

This is especially useful in situations, like most B2B businesses, where the total number of customers is likely to be small. This case study illustrates one company’s attempt to do customer development by testing their vision with customers before writing a single line of code. It is borderline embarrassing.

article thumbnail

Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

I’ve seen online B2C startups use Dave McClure’s Startup Metrics for Pirates as a starting point for measuring what marketing is doing. One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well.

B2B 42
article thumbnail

Startup Tools

steveblank.com

Useful blogs and links for startups Click Here ————– 2.