Remove B2C Remove Distribution Remove Portfolio Remove Software
article thumbnail

My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. It takes time to sell in your software, get it implemented, prove the value, build a business case, gain executive support and then roll it out more broadly. Biggest Advice I Give to Portfolio Founders?

Marketing 263
article thumbnail

Looking for your summer internship? Look no further.

Austin Startup

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Radically Stand Out with Brand Marketing

ConversionXL

It helps them audit existing content portfolios (blog posts, landing pages, etc.) For example, if you offer an affordable solution in a notoriously expensive software category, you may be perceived as an entry-level platform for startups or small teams with smaller budgets. and identify ways they can optimize them for better results.

Marketing 109
article thumbnail

Scaling Sales: From Craft to Machine

Seeing Both Sides

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. 80-90% software products vs. 40-50% advertising products) and company maturity (e.g., customer acquisition cost or CAC).

Sales 50
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

However, in private markets, there is more room to optimize across all 11 steps of the investing process: firm management , marketing, fundraising , origination , manage relationships, due diligence, negotiation, monitoring, portfolio acceleration , reporting, and. TruthFinder and Intelius provide basic background vetting. 7) Negotiate .

article thumbnail

How to Find a Market? Use Jobs-To-Be-Done as the Front End of Customer Discovery

Steve Blank

Or defined around demographics (the people over 45 market), technologies (the brain sensor market), customer activities (the fitness market), and product portfolios (the heavy equipment market). The Market Definition Canvas works for both B2C and B2B applications.

Customer 424
article thumbnail

The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Computer Software. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. He also combed the portfolios of VC firms and talked to people at start-ups, he says. Computer & Software Services.