VC Cafe

OCTOBER 28, 2021

Across mobile and web, new solutions will emerge that help workers connect and communicate better with their customers, analyze business data, gain new clients, manage their payroll and expenses, and more. The rise of enterprise “toys” – Techcrunch, 2012. What changed since 2012.

B2B 167

B2B Sales Cycle Software Mobile 167

Software By Rob

OCTOBER 14, 2010

We probably got some people on our mailing list who were actively looking for a team management solution in February, but not as interested when we launched beta in April. By the time Mint launched we had more traffic than all the other personal finance sites (buxfer, geezeo, wesabe) combined.&# #8 TinyTechnician on 10.14.10

Software Review 77

Software Review Marketing Technical Review Software 77

ConversionXL

DECEMBER 9, 2013

They’ll likely need to a dose of anxiety to remind them the problem they’re trying to solve is very real, but also need signs of relief and reassurance that the problem is manageable and worth fixing. Emotional Design Influences Sales. Overall, the campaign would involve a lot of text. image source. image source.

Sales 126

Sales B2B Campaign Video 126

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

APRIL 12, 2017

Combine the brand marketing manager and the data analyst. David Nye: How to Manage a Large-Scale Testing Program. Test ideas came from HiPPOs, tests were often broken, development cycle was 6 weeks, only one analyst. Arguments: Manage risk through testing, ROI, internal competition, prioritization, knowledge building.

San Antonio 86

San Antonio Metrics B2B Analytics 86