article thumbnail

B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. A more complex sales cycle. B2B sales cycles can last for months, even more than a year.

B2B 130
article thumbnail

LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

Those ad-specific stats pair with the ongoing shift toward video as the primary medium on the Internet. Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Image source ).

Video 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Which Is The Best Business Model For Your Startup – B2B Or B2C?

Entrepreneurs-Journey.com by Yaro Starak

There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. What Is “B2C&# ?

B2C 91
article thumbnail

5 Lead Generation Avenues You May Never Have Thought Of

YoungUpstarts

The Internet is a powerful channel that continuously develops the way people connect with brands, products, and services. In the age where the Internet is in full swing and people’s attention spans are slim to none, it’s important to ensure that your brand sticks out from the pack. by Frank E. Paterno, VP of Marketing at Intelliverse.

article thumbnail

The Consumerisation of Enterprise IT is now the Standard

VC Cafe

And by making these tools accessible to users with just a few clicks, enterprise software providers can reach markets at a scale and speed that were impossible in the client-server paradigm.

B2B 167
article thumbnail

What Is B2B And Why Choose This Business Model For Your Startup?

Entrepreneurs-Journey.com by Yaro Starak

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 105
article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Longer decision cycle. We’re in a bubble, we get disconnected from how the rest of the world uses the Internet. The maximum number of interactions they are willing to make. Image Credit.