ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Sales enablement is the act of enabling salespeople to help them close more deals/bring in more revenue/hit their quota. Example of how a live chat widget works with a regular document.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Therefore, you need to attribute revenue by their monthly cohorts rather than when they converted in order to properly measure ROAS. LTV/CAC – Understanding the golden metric. It’s the single most important indicator to prevent reckless spending.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). They've also built a widget (only for Android for now) where you can see a Value of the Day on your home screen. Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

APRIL 22, 2015

You could have an in-house user research lab with fancy neuroscience technology and 25 researchers, actively track 5000 metrics across 500 segments and what not – but it would not only cost a lot (likely way more than the profit from testing wins), it would be distracting and silly. B2B and B2C. Up to 7 seconds? Hypothesize.

Analytics 48

Analytics Technical Review Conversion Framework 48