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Rebranding Your Business? Key Things To Keep In Mind

YoungUpstarts

Rebranding is one way to overcome the odds of a partnership breakage or a bankruptcy, showcasing the good points of your business. This is why every business has to adopt digital business trends, such as when engaging with customers through social media and in doing business transactions, like e-Commerce.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

With all the sexiness oozing out of social media it might seem insane to write about email. I dare say even more than Search (and without a shred of doubt, more than Social Media). It’s been relegated to the “OMG that cesspool of spam that no one cares about because everyone is using Google Wave and Facebook!”.

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You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

Occam's Razor

If you never deliberate, you slowly silently reach the point of no return and file bankruptcy protection. One of my most retweeted quotes about social media goes like this: "Social media is like teen sex. Why would it work in an ADD environment like social media? Data can be analyzed.

Metrics 152
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SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Tactical resources.