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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

Lessons Learned by Eric Ries Tuesday, September 30, 2008 What does a startup CTO actually do? Often times, it seems like people are thinking its synonymous with "that guy who gets paid to sit in the corner and think technical deep thoughts" or "that guy who gets to swoop in a rearrange my project at the last minute on a whim."

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. For example, if your goal is to generate leads , assets might be webinars, landing pages , and emails. If the goal is to raise awareness, they might be social media content and blog posts.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Ellie Mirman: When I came in, Mike [Volpe, HubSpot’s CMO] had a to-do list of the things he wanted us to do, the top one being to start a webinar series. How did you address that?

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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

Last week, Bplans members had the opportunity to attend our free webinar, “14 Tips on How to Pitch and Get Funded.” Needless to say, the webinar was absolutely packed with great tips on what it takes to pitch your business so that investors take notice. Don’t be afraid to make an ask. Hopefully that helps.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Beware the new hire who has "extensive experience" in startups or big companies - using a different growth driver. The Lean Startup Intensive is tomorrow at Web 2.0.

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Lessons Learned: About the author

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, October 4, 2008 About the author ( Update January, 2010: This post originally dates from October, 2008 back when I first started writing this blog. I didnt include much on the blog at first, because I want you to judge what I write based on what I say, rather than who I am. Eric, love the blog.

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Lessons Learned: The hacker's lament

Startup Lessons Learned

And we cant hire new engineers any faster, because you cant be interviewing and debugging and fixing all at the same time! Even with the highest standards imaginable, theres no way to hire just genius hackers. Hire a CTO or VP Engineering. Worst of all, your teammates are constantly wanting to have meetings.