Rob Go

MAY 26, 2016

I’ve been thinking a little about non-recurring revenue businesses. I’m coming to the belief that these are under-appreciated categories of investment, especially since the gospel of recurring revenue, subscription commerce, and SaaS has been preached in recent years. That is not good. Some categories just are this way.

Revenue 53

Revenue NPV Valuation Forecast 53

Startup Professionals Musings

SEPTEMBER 6, 2010

The founders now need a $1M Angel investment to do the marketing for a national NewCo rollout, build a team to manage blogs and other resources, and maybe even pay themselves a salary. Particularly valuable are recurring revenues, like subscription amounts, that don’t have to be resold every period.

Valuation 234

Valuation Pre-Money Valuation NPV Startup 234

ConversionXL

AUGUST 10, 2016

It’s not the easy choice, but if you’re looking for long-term revenue growth, it’s the only choice. Back in 2014, they blogged about how their users transition from one state to another. In this case receiving 6 texts has a PPV of 26% and an NPV of 93%. New paid customers with total revenue.

NPV 48

NPV Metrics Retention San Francisco 48

andrewchenblog.com

JANUARY 28, 2010

I’ve written extensively on paid user acquisition in the past, particularly the blog post: How to calculate cost-per-acquisition for startups relying on freemium, subscription, or virtual items biz models. At a high level, here are some of the things you’ll want to track: How are you paying for traffic? This is a big lever.

CPA 51

CPA Retention Viral Acquisition 51