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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Take the documentation productivity platform, Swimm. In the retention phase, measure these performance metrics: Retention rate vs. churn rate Customer churn Net Promoter Score Email open rates Email click-through rate. Deliver an exceptional customer experience both in your offer and onboarding.

Retention 113
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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . “On SaaS, target churn rate should be around 2% monthly churn. The way KISSmetrics does this is by calculating the churn-rate for each level of subscription plan. image source.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant.

Metrics 156
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

That Google document provides cut and pasteable text I can share with other investors, based on their stage, focus, and appetite. . Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

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How to Write a Business Plan

Up and Running

Ideally, the executive summary can act as a stand-alone document that covers the highlights of your detailed plan. In fact, it’s very common for investors to ask for only the executive summary when they are evaluating your business. If your business model (i.e., “how Financial summary. Funding requirements.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

I’m not afraid to pick up the phone, cold call someone, use LinkedIn to find someone who’s recently left a company that might be considered competitive and ask them for advise around the business model and marketplace. Now our biz model is lighter, more flexible. How can I lower my apps churn rate? expensive gear).

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Webinar Recap: 14 Tips on How to Pitch and Get Funded

Up and Running

That’s going to help you put your financials together, and it’s also going to help because everybody loses customers, so in your model you have to be able to say what the retention rate is of that customer as well, and the churn rate. Then referral rates and opt-out rates. This is what we track.