A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer
ConversionXL
JUNE 2, 2022
ABM is built on alignment and without everyone on the same page from the start, any plans to drive growth are doomed to fail. It’s been defined as “a sustained, coordinated, strategic approach to identifying, engaging, closing, and growing the accounts that we know we should win” by Seismic’s Marketing Director Steve Watt. Identifying.
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