Remove Business Model Remove Demand Remove IP Remove Lean
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I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’ve pivoted our Lean LaunchPad / I-Corps curriculum. We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. The Lean LaunchPad is now being taught in over 100 universities. So why change something that worked so well?

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The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

Business schools teach aspiring executives a variety of courses around the execution of known business models, (accounting, organizational behavior, managerial skills, marketing, operations, etc.). In contrast, startups search for a business model. (Or to optimize this search. to optimize this search.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

With only 25 salespeople, it also required moving away from “spray-and-pray” demand generation to a more focused ABM. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Tools for IP-targeted ads: MRP ; Terminus. But there are other factors to consider.

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How to Avoid Innovation Theater: The Six Decisions To Make Before Establishing an Innovation Outpost

Steve Blank

Wants to promote intrapreneurship to extend its business model and retain creative employees like Google, Amazon, and Facebook do. Startups are developing IP relevant to the disruption. What is the timeline to ROI and the amount of risk we are willing to assume? Will an Innovation Outpost provide results at the speed we need?

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How to Flip Your Startup in 5 Steps

ReadWriteStart

Steve Blank, author of Four Steps to Epiphany , has helped formulate the thinking behind the Lean Startup methodology , together with Eric Ries. He observed that most startups that succeed aren't lean: their goal is to have an exit rather than a scalable business. This is lean development without any customer development.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? Then decide if you can build more value on either end of that process to demand a higher premium. I may iterate 3 times in one day.

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Smart Bear Live 6: Jared from Padseeker.com

A Smart Bear: Startups and Marketing for Geeks

Jared: Yeah, I think initially the real focus of Padseeker is going to be an on-demand solution to create a website for property management. Jason: I don’t know what “on-demand solution” means. Let’s just for now go with this Craigslist assumption, because at least it’s a business. You mean website?

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