Business Plan Customer Development Demand Intellectual Property 
Steve Blank
JUNE 26, 2014
We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. The Lean LaunchPad class uses the three “ Lean Startup ” principles: Alexander Osterwalders “ business model canvas ” to frame hypotheses. Lessons Learned.
Steve Blank
APRIL 14, 2013
For the last few years, there really hasn’t been a demand to innovate on top of the ecosystem that’s been built. Intellectual property protection is great on paper and “limited” in practice. Eventually, China’s innovation-driven economy needs intellectual property rights and anti-trust laws that are enforced.
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Steve Blank
MARCH 18, 2014
As in the first part of this series, I’m in good company – I’m joined in Founders School by Noam Wasserman of Harvard teaching Founder’s Dilemmas , Craig Wortmann University of Chicago covering Entrepreneurial Selling , Peter McDermott helping understand Intellectual Property , and Nathan Gold offering how to give Powerful Presentations.
Steve Blank
APRIL 14, 2013
For the last few years, there really hasn’t been a demand to innovate on top of the ecosystem that’s been built. Intellectual property protection is great on paper and “limited” in practice. Eventually, China’s innovation-driven economy needs intellectual property rights and anti-trust laws that are enforced.
Steve Blank
MARCH 11, 2010
Students formed 5-person teams, came up with a business idea then got out of the building to validate their business model. Our goal was not to teach the students to write a business plan nor were we trying to teach them how to give a pitch to VC’s. A Startup is a Search For A Business Model. Customer Discovery.
Steve Blank
MARCH 25, 2011
Week 3 of the class and our teams in our Stanford Lean LaunchPad class were hard at work using Customer Development to get out of the classroom and test the first key hypotheses of their business model: The Value Proposition. and report the results of face-to-face customer discovery. This post is part three.
Steve Blank
JUNE 8, 2009
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.
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