Business Plan Customer Development Software Software Development 
Both Sides of the Table
NOVEMBER 3, 2009
In an era of “launch and learn&# is there a need for a business plan? I have seen really great product people espouse the death of the business plan. So, definition: when I talk about a business plan I’m not talking about a 40-page Word document outlining your market approach.
Steve Blank
AUGUST 31, 2009
In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. The Focus on Execution Versus Learning and Discovery The product development model assumes that customers needs are known, the product features are known, and your business model is known.
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Steve Blank
JUNE 26, 2014
We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. The Lean LaunchPad class uses the three “ Lean Startup ” principles: Alexander Osterwalders “ business model canvas ” to frame hypotheses. Lessons Learned.
Steve Blank
DECEMBER 13, 2010
Here’s the course announcement from Professor Vergara (in English): Customer Development Course in Chile – Lean Launchpad. The objective of this course is that groups of students finish with a completed software product that has real customers and an identified market.
Steve Blank
MAY 6, 2015
Back then, an entrepreneur used a serial product development process that proceeded step-by-step with little if any customer feedback. Waterfall Development was all about execution of the requirements document. Best practices in software development started to move to agile development in the early 2000’s.
Steve Blank
MAY 11, 2009
And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. The software was idiot proof.
VC Cafe
JULY 26, 2020
Most principles of Lean Startup remain true, as described by Steve Blank in The Lean Startup Changes Everything : Business Plans are dead: Startups a series of hypothesis that need to be tested. Ditch the business plan and when assumptions are proven wrong, pivot Customer Development: Build a product your customers want (vs.
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