California Channel Software Review Vertical 
Steve Blank
MARCH 19, 2009
They sold their product through the computer retail channel, something I knew nothing about. When I went through their financials as part of my due diligence I realized that if they ditched their low margin disk drive products, it wouldn’t take much to make them a profitable company.
Steve Blank
OCTOBER 12, 2009
Nuclear Weapons Laboratories which used supercompurters to run their hydrodynamics codes to simulate what went on in the first microseconds in a nuclear weapon and the National Security Agency (with Cray putting in a special population count hardware instruction) used to facilitate decryption of codes.
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Steve Blank
APRIL 20, 2009
In contrast, spark gaps are broad-band radio “noise&# sources – the idea of discrete radio channels was impossible spark gaps because of this. Most of the ability to create a radio industry in the 1920s was due to the accident of ionospheric radio propagation.
Steve Blank
DECEMBER 7, 2009
As we were out looking for our Series B round, our company had gotten the attention of “name of big VC firm here” who wanted a play in enterprise software. During the due-diligence process, I sat down with one of the partners who pulled out a set of slides and asked me: ”Have you seen these?” Are These Your Slides?
Steve Blank
JULY 2, 2009
Video Games At SuperMac , Peter Barrett was the witty and creative 24-year old Australian engineer who had designed several of our most successful products, culminating with the software for the Video Spigot. Now he wanted to go off start his own company. I was going to find out why this wasn’t a good idea. We understood none of this.
Steve Blank
MARCH 19, 2009
And since the card was useless without any application software, what other software products did they use on it? What reviews did they trust? I knew we were selling through a multi-level indirect sales channel. Market messages to indirect sales channels are just like that. What magazines did they read?
Steve Blank
APRIL 2, 2009
Since no benchmarks existed, we enlisted our engineering department in a serious software development effort and wrote our own. Inside the covers of these publications our customers had said that it was the product reviews that most influenced their buying decisions. Now this is worth stopping and thinking about for a second.
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